HPE STORAGE SUPPLIES WANTED TO ADVERTISE THEIR FLAGSHIP PRODUCT, THE NEW LTO-6 ULTRIUM DATA CARTRIDGE. Along with traditional advertising, HP also had a strategy of showing their products in extreme testing environments. Over time, it was clear that your data was...
FOLLOWING THE SUCCESS OF THE INITIAL RESELLER PROMOTION, HP STORAGE SUPPLIES REPEATED THE FORMULA WITH MORE PROMOTIONS. This time, the grand prize was a trip to Oman – the rest of the promotion was down to us to create. The ‘Arabian Nights’ theme and...
THE NEXT GENERATION OF HP ULTRIUM TECHNOLOGY SAW THE LAUNCH OF LTO-6. The brief was to build on the heritage of the product which on the face of it was the same as the previous generation, But in reality, LTO6 was a huge leap in both technology and storage capacity....
Hewlett Packard Enterprise’s Backup Recovery and Archive (BURA) Team wanted to bring new and engaging content such as videos, case studies, new product announcements, blogs and sales and marketing materials to internal and external audiences alike, to help...
