THE NEXT GENERATION OF HP ULTRIUM TECHNOLOGY SAW THE LAUNCH OF LTO-6. The brief was to build on the heritage of the product which on the face of it was the same as the previous generation, But in reality, LTO6 was a huge leap in both technology and storage capacity. The ads focused on this and were translated into multiple languages, and became HTML emails, web and pop-up banners along with direct mail. Each idea was again translated into a wide variety of languages, and so the ideas needed to be ‘translatable’ with the word Revolutionary being particularly successful in this regard.

ONCE LAUNCHED, THE CLIENT WANTED TO SHARE THE MARKETING WITH AS MANY PEOPLE AS POSSIBLE, so a promotion was developed to help enable this. The brief was simple,  he  STORAGE SUPPLIES ‘SOUND OF SUPPLIES’ PROMOTION We created a promotion aimed at HPE’s European resellers to encourage both sales and product recall for HPE Storage Supplies. We did this by providing an online portal where partners could view their sales target status, take part in booster activities, customise marketing materials and play a promotional game for prizes. The game had a leaderboard, and in order to climb up the leaderboard (and win the prizes) users had to play every day. This helped keep HPE Storage Supplies at the top of their minds, not only throughout the promotion, but moving forward too.  

TEASER, LAUNCH AND TARGET HTML EMAILS All materials were personalised, with click buttons being unique to the person receiving the email. In order to access their unique, personalised portal, the link in the email had to tie in with the email address the message was sent to. This meant we were able to upload personalised information, such as bespoke sales targets, based on previous sales figures.