HPE STORAGE SUPPLIES WANTED TO ADVERTISE THEIR FLAGSHIP PRODUCT, THE NEW LTO-6 ULTRIUM DATA CARTRIDGE. Along with traditional advertising, HP also had a strategy of showing their products in extreme testing environments. Over time, it was clear that your data was very, very safe when stored on HP media. This time HP Ultrium cartridges were secured to the roof of a VW Touareg, which was then driven (fast) from one cape to another. Naturally the Ultrium cartridge performed flawlessly throughout the Cape 2 Cape journey, despite being subjected to dust, wind, rain extreme heat and way more extreme environments than normal use would offer.
A PERSONALISED WEBSITE FOR EVERY RESELLER FEATURING THEIR TARGETS, BOOSTER ACTIVITY, GAME/LEADERBOARD AND MARKETING MATERIALS IN THEIR OWN REGIONS LANGUAGE.
After creating the advertising, a sales promotion was needed to encourage resellers to use all of this new marketing materials. Booster points were awarded when ads were placed, and a game encouraged daily visits to the website to keep HP Ultrium media at the forefront of resellers minds. They could also check their targets, which were updated weekly, through a custom (PURL) marketing portal. This strategy proved so successful it was repeated many times, examples of which can also be seen on this site.
SCREENSAVERS AND DESKTOP WALLPAPERS SHOWING IMAGERY FROM THE CAPE 2 CAPE CHALLENGE
PERSONALISED EMAILS PROMOTING VARIOUS STAGES OF THE THREE MONTH PROMOTION, WITH DIRECT LINKS TO THIER OWN SECURE PORTAL.