THE CHILDRENS HEART SERVICES E1 WARD CAME TO US TO HELP PROMOTE ‘ OCEAN WARD’. Named after the murals used throughout the ward, Ocean Ward relied on donations to keep the project alive. We developed the character ‘Pumpy’ a small cheeky fish who starred in many of the materials we created. Designed for small children to help educate them and reassure them that their upcoming heart surgery was going to have a positive outcome, the website was friendly, welcoming and playful, a far cry from the monolithic corporate website previously in place. Visitors were met by an ocean themed homepage, complete with Pumpy who followed your mouse around the screen. Although the overall feel was one of fun and play, the materials contained relevant and serious information for the parents too, From datasheets and literature through to an online forum where parents could interact with one another to answer questions and share their journey through their childrens time at the ward.
SCREENSAVERS AND DESKTOP WALLPAPERS WERE ON ALL OCEAN WARD COMPUTERS AND AVAILABLE TO DOWNLOAD AND USE FOR ANYONE.
BUSINESS CARDS PROMOTED THE SITE AND LITERATURE WAS SIMILARLY OCEAN THEMED. The site was also full of games for children to play while they stayed in Ocean Ward, and after they left too. The goal was to make Ocean Ward a happy, reassuring place for children to come and visit.
A VARIETY OF SIMPLE GAMES WERE AVAILABLE FOR CHILDREN TO PLAY, ALL OCEAN WARD THEMED
